Ghana Hotel and Tourism Program

As part of our commitment to help businesses in Africa in the hotel sub-sector to grow securely but competitively, we have introduced the Ghana Hotel and Tourism Program (GHTP).

For all hotels and guest houses that sign up to the Program, they will benefit from our GHTP e-Suite which includes a free domain name (e.g., a free website hosting for 12 months , a free listing on our online shop, EsiCom.Net and a tailor-made training program (GHTP Training).


Why this concept?

Our research has shown that eight (8) out of ten (10) travelers, tourists or investors employ the means of online platforms such as company websites or general online portals in their decision-making. We estimate that local hotels in Accra and other regions in the country are losing 30% of their conceivable profits as a result of the non-employability of Internet Technology in their operations. We have initiated and are implementing the GHTP to help businesses in the sector grow competitively.



Why take part in the GHTP Training?

You will learn the following:

How to use online tools to boost engagement with customers.

How to build their brand identity through online visibility.

How to reduce operation costs by using internet technology.

How to build a community through social media.

How to increase sales through internet technology among many others.


GHTP e-suite

Hotels in Ghana


Competitive Advantage

Hotels in Ghana

© GHTP is a concept of the West Cape Strategy Group.

The West Cape Strategy Group expends so much effort in quality research and innovations.