The Market Potential

Needless to say, internet has become mainstream for the 21st-century business world; shaping consumers’ behavior and raising their expectations in terms of acquisition of products and services at low cost.

By 2020, it is estimated that the amount of Internet-connected “things” will reach 50 billion, with $19 trillion in profits and cost savings coming from the internet over the next decade.

Already, market evidence shows that the single largest business opportunity in Africa is its rising consumer market. The continent’s consumer-facing industries are expected to grow by $400 billion, representing its single-largest business opportunity, by 2020.

EsiCom, a global trading platform, connects African goods to consumers in Africa and beyond whilst exposing local traders to global markets.

Operation Information: Already in the market.

Target Market: Africa (3 countries in 3 years), Europe, USA.

Market Size: $400 bn